Smart Growth Strategies for RIAs

Growth isn’t just about getting bigger. It’s about getting better. Too many firms chase expansion without a plan—adding clients, hiring advisors, and implementing tech without a clear strategy. The result? Burnout, inefficiencies, and a loss of identity.

Thomas Carroll, CEO & President of Homrich Berg, breaks down how RIAs can scale the right way—by aligning growth with client experience, technology, and culture.

1️⃣ Enhance Client Experience Before Expanding

Growth should make service better, not worse. Scaling firms must double down on personalized relationships, proactive communication, and long-term planning. The firms that prioritize clients win the referrals, the trust, and the long-term success.

2️⃣ Leverage Technology, But Keep It Human

Tech isn’t just a nice-to-have—it’s a growth multiplier. The right tools streamline operations, improve efficiency, and free up advisors to focus on what matters most: serving clients. But beware—automation should enhance, not replace, the human element.

3️⃣ Attract (and Retain) the Best Talent

The fastest-growing RIAs aren’t just signing new clients; they’re attracting top advisors who align with their mission and values. A strong culture—one that fosters mentorship, collaboration, and continuous learning—makes firms a talent magnet.

4️⃣ Grow with Purpose, Not Just for the Sake of Growth

Sustainable RIAs don’t chase numbers. They scale with intention. Every hiring decision, technology investment, and client acquisition strategy must align with long-term goals. If growth weakens your firm’s mission, it’s not growth—it’s a distraction.

🚀 The Bottom Line? Strategic growth ensures firms don’t just expand—they evolve. With the right mix of client-first service, smart tech, and a strong culture, RIAs can scale without losing what makes them successful in the first place.

These insights are inspired by the latest episode of The Connected Advisor podcast featuring Thomas Carroll, CEO & President of Homrich Berg. Dive deeper into the importance of succession planning for RIAs. Listen to the full episode here and explore more articles in this series.