Why “Just Keep Going” is the Best Business Advice You’ll Ever Get

The Hardest Part: Pushing Through the Dip

When Daniel Spurgeon started his financial advisory journey, the success story didn’t write itself overnight. Clients weren’t lining up. Deals weren’t closing left and right. But instead of giving up, he stayed the course—serving one client at a time, taking one meeting at a time, moving one step forward each day.

Why Persistence Beats Talent Every Time

In business, talent may open doors, but persistence keeps them from closing. The advisors and entrepreneurs who win are the ones willing to show up consistently, even when the wins are few and far between.

The 3 Phases Every Business Owner Faces

1. Excitement Phase – The early days are filled with energy, optimism, and bold visions. Everything feels possible.

2. The Dip – Reality sets in. Progress slows. Doubt creeps in. You question if you’re on the right path.

3. Breakthrough – Consistency pays off. Referrals start rolling in, momentum builds, and growth feels natural.

How to Survive The Dip

Success doesn’t come to those who avoid the struggle—it comes to those who endure it. The willingness to pick yourself up after setbacks, adapt to challenges, and keep moving forward is what separates thriving businesses from those that fade away.

Your Winning Strategy: Keep Going

If you want to win in business, you must make it through The Dip. Stay focused on your mission, trust the process, and remember that every step forward—no matter how small—is still progress.

These insights are inspired by the latest episode of Next Mile podcast featuring Daniel Spurgeon, Managing Partner at Commonwealth Financial Services. Explore more insights on small-market RIA growth strategies in the full episode and related articles.