Why Most Wealth Management Tech Falls Short

Financial advisors have a tech problem. Most CRM platforms they’re handed are bloated, clunky, and built for generic businesses—not the highly regulated, workflow-driven world of RIAs. Instead of streamlining tasks, these tools introduce new headaches, require endless customization, and still don’t deliver the functionality firms need. Advisors end up paying thousands for systems that just don’t fit.

The Core Problem: CRMs Weren’t Built for RIAs

Adrian Johnstone, Co-Founder of Practifi, saw this issue up close. The majority of CRMs treat RIAs as just another vertical. But financial advisory firms operate within a unique ecosystem—compliance requirements, complex client relationships, custom workflows, and long sales cycles. Generic CRMs don’t understand these nuances, so they end up failing the very people they’re supposed to help.

Practifi’s Solution: Built for RIAs from the Ground Up

Practifi flips the script. Instead of forcing advisors to adapt to off-the-shelf software, it delivers a business management platform custom-built for the financial services industry. That means native compliance features, scalable client workflows, integrated analytics, and meaningful automation that actually supports advisory firm growth. Practifi isn’t just a CRM—it’s infrastructure for modern financial firms.

Better Tech = Better Advice

When technology is purpose-built, it enhances every part of the advisor-client relationship. Practifi enables RIAs to serve more clients efficiently, respond faster, and grow without adding unnecessary overhead. The result? More time for client strategy, more visibility into firm performance, and less time wasted on manual tasks or broken systems.

These insights are inspired by The Connected Advisor podcast featuring Adrian Johnstone,  CEO of Practifi. Listen to the full episode here and explore more articles in this series.