WealthTech’s Seismic Shift: Stop Trying, Start Doing

In today’s WealthTech landscape, ideas are everywhere. Talk of innovation, efficiency, and improvement fills conferences and strategy sessions. But here’s the reality: ideas are a dime a dozen. What matters is what’s done with those ideas, and, just as importantly, who’s doing the work.

This isn’t the time to simply plan for the future. We’re in an era where meaningful action is the only thing that moves the needle. WealthTech is undergoing a seismic shift, and only the doers will thrive. To ensure your business is on the right side of this evolution, you need to know how to find and invest in the companies driving real change—not just those that talk about it.

1. Ideas are a Dime a Dozen

It’s easy to come up with ideas, and in WealthTech, good ideas are everywhere. But if there’s one thing I’ve seen, it’s that good intentions alone aren’t enough. For every big idea, there are dozens of tech providers who won’t see it through to completion because they’re tangled in complexity or stuck in endless strategizing.

Action Step: Look beyond the ideas being pitched. Instead of simply hearing what a company plans to do, ask for their track record. How have they executed in the past? How are they actively innovating today? Ideas are only valuable if they lead to meaningful, measurable outcomes.

2. Inspiration is Perishable

Inspiration doesn’t last—it’s fleeting. Legacy WealthTech companies often start with strong visions and exciting roadmaps but fail to keep up momentum. Inspiration has a shelf life. Companies that don’t act on it quickly often lose the energy and motivation that drove their initial vision.

Action Step: Ask potential tech partners how they maintain momentum. Companies committed to staying inspired are the ones that act fast, learn quickly, and adjust as they go. Look for firms that push regular updates, engage their user community, and keep the pace on delivering improvements that matter.

3. We Are in an Era of Action

WealthTech clients want real results now. We’re no longer in a world where good ideas or long-term promises are enough to satisfy clients or investors. The businesses that will win are those delivering consistent, incremental improvements—*companies that don’t just talk about change but make it happen daily*.

Action Step: Choose partners who prioritize action over promises. Ask about recent updates, ongoing projects, and specific examples of how they respond to user feedback. Companies that prioritize doing over talking will be able to share real, tangible examples of their improvements.

4. Legacy Providers Are Drowning in Bureaucracy

Many legacy providers are drowning in layers of red tape, slowing down decision-making and preventing meaningful change. These companies are often more focused on satisfying stakeholders than innovating for clients. In this new WealthTech era, those bogged down by bureaucracy are losing ground to nimble, action-oriented companies.

Action Step: Assess a company’s agility. How quickly can they respond to client needs or industry changes? Do they have a clear path from idea to implementation, or are they hindered by excessive process? Partnering with a bureaucratic provider often means waiting in line for improvement. Avoid this by seeking companies with streamlined, adaptable processes.

Doers Will Win; Invest in the Doers

The winners in WealthTech will be those companies that consistently execute and improve—*the doers*. They’re the ones taking real steps, not just talking about potential. These are the companies worth investing in because they’ll continue to enhance your tech stack, not just maintain it.

Action Step: Focus on partnerships with companies that demonstrate a culture of doing. Look for a history of action, not just promises. Companies that move fast, learn from their clients, and iterate regularly are the ones that will keep your business competitive and prepared for what’s next.

Final Thoughts: Invest in What Gets Done

As WealthTech undergoes this seismic shift, choose to work with companies that prioritize progress over promises. Your tech stack should be built on solutions from companies that act, innovate, and improve every day. The ideas are out there, but only the doers will bring them to life.