Why the Professionalization of Financial Advice Matters

A Shift from Selling to Strategic Guidance

The financial advisory industry has evolved. No longer seen as product pushers, modern financial advisors are now viewed as trusted, credentialed experts. According to Art Ambarik, CEO of Perigon Wealth Management, the shift toward professionalization in financial advice is redefining how clients engage with their advisors—and what they expect in return. The professionalization of financial advice has transformed the advisor-client relationship.

From Sales to Service: The New Advisor Role

Clients aren’t just looking for stock picks or basic portfolio management anymore. They want comprehensive guidance—from estate and tax planning to retirement strategies and insurance. Advisors are stepping into the role of financial coach and long-term partner, offering support through every life milestone, thus embodying the professionalization of financial advice.

The Rise of Certification and Education

More universities and institutions now offer CFP® (Certified Financial Planner) programs, and advisors are investing in credentials and continuing education to stay competitive. This focus on specialized knowledge helps advisors address complex client needs and builds lasting credibility, further enhancing the professionalization of financial advice.

Holistic Planning is the New Standard

Professionalized advisors are embracing holistic financial planning, looking at the full financial picture rather than just managing assets. Clients expect a thorough understanding of their unique goals, values, and challenges—and want a personalized plan that reflects it.

Competitive Advantage Through Professionalization

Firms that foster continuous learning, promote specialization, and prioritize ethics stand out. As the industry continues to mature, advisors who take their role seriously and invest in their professional growth will be the ones who thrive in a competitive market.

Inspired by The Connected Advisor podcast featuring Art Ambarik, CEO of Perigon Wealth Management, learn why the professionalization of financial advice is crucial for financial advisors who must specialize to succeed. Listen to the full episode here and explore more articles in this series.