Data management firm Milemarker launched a new platform on Thursday aimed at helping advisors better integrate their systems and more efficiently organize data.

Milemarker said in a press release that its new platform, Firm Intelligence, allows RIAs to consolidate all of their essential data ‘into a single pane of glass.’ The platform can either be mapped onto advisors’ existing systems or firms can access the tech through a branded application on their domain.

‘With the launch of Firm Intelligence, we’re enabling wealth management firms to maximize the potential of their current tech stacks, allowing them to focus their time and resources on what truly matters: serving clients and engaging with prospects,’ Milemarker CEO Kyle Van Pelt stated.

As mergers and acquisitions become increasingly frequent across the RIA landscape, Milemarker said Firm Intelligence will allow companies to more easily onboard new teams with different tech stacks. This will be done through the automation of workflows and the streamlining of broader data connectivity, the firm said. 

Milemarker was founded in 2021 by Jud Mackrill immediately after he departed the chief marketing officer job at RIA giant Carson Group, a position he held for over two years. In 2022, Mackrill shifted out of the head post at Milemarker when Van Pelt was named CEO. Mackrill is now Milemarker’s CMO. 

Van Pelt was previously an advisory board member for crypto-for-RIAs startup Onramp Invest and a sales executive at Skience. Mackrill’s partner, Kim Mackrill, serves as Milemarker’s president. 

The firm’s leadership team has expanded since its early days as a startup, and now also includes Scott Klaassen as managing director, Kailash Duraiswami as vice president of engineering, Jessica Perez as vice president of growth and business development and Jennica Fernen as vice president of design, according to Milemarker’s website. 

‘Given the rapid pace of technological advancement, expecting wealth management firms to invest in new tools continuously is neither practical nor cost-effective,’ stated Mackrill. ‘With Milemarker, we’re advocating for a smarter approach: invest in your people and processes, and let us help you get the most out of the technology you already have.’ 

Milemarker, which is based in Lewes, Del., serves RIAs with assets ranging from $250m to $200bn. In the release, Milemarker said it intends to launch several new features and enhancements to Firm Intelligence in the coming months.