The Rising Tide

A weekly newsletter on the business, technology and people shaping the future of wealth management.

Smell the Smoke

What the rules of barbecue teach us about the long term future of wealth management.

Jud Mackrill • Oct 24, 2026

Coke, Pepsi, and The Future of Your Tech Stack

Every tool you pick is a tribe you join. The real question is where your work gets to compound.

Jud Mackrill • Oct 19, 2026

The Open Window to Reinvent Your Client Communication

The Q3 statements are going out. A lot of your clients won't connect with them — and now, finally, there's an alternative.

Jud Mackrill • Oct 12, 2026

Homecoming

Going back to the places that built us.

Jud Mackrill • Oct 3, 2026

Be the Microbrewery

How the principles of indie creation drive innovation in the future of wealth management

Jud Mackrill • Sep 26, 2026

You Don't Need Another Integration. You Need Your Own.

Jud Mackrill • Sep 19, 2026

The Downfall of Niche Practices

Charlie Munger's career advice, and an industry racing the other way

Jud Mackrill • Sep 12, 2026

The Trees We Build Around

Why the most transformative work is built around the people that are already there

Jud Mackrill • Sep 5, 2026

Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category

How a bottom-of-the-list idea became an asset class.

Jud Mackrill • Aug 29, 2026

The One Thing Spirit Airlines Never Charged For

A bankruptcy judge put a price on 34 years of Spirit's institutional memory. Your firm holds the same asset, and fifteen vendors are holding the keys.

Jud Mackrill • Aug 22, 2026

Pick Two.

Embracing a New Paradigm for Achievement

Jud Mackrill • Aug 15, 2026

The Autonomy Spectrum

Ask, Operate, Automate, Delegate — the four rungs of AI, and how to tell which one your firm is actually standing on.

Jud Mackrill • Aug 8, 2026

The One-Page Firm

A Silicon Valley engineer solved recipe design in 2004. The internet ignored it for 22 years. There's a reason, and it applies to your firm.

Jud Mackrill • Aug 1, 2026

Ashtrays on Airplanes

The FAA still requires an ashtray on a plane where nobody can smoke. There's a reason, and it applies to your firm.

Jud Mackrill • Jul 25, 2026

22 to 7 - The Importance of Progress

From 22 hours to under 7. The record fell because swimmers shared what they learned. The families we serve need us to do the same.

Jud Mackrill • Jul 18, 2026

The Storm That Clears the Air

Order isn't what tames intensity. It's what makes it work.

Jud Mackrill • Jul 11, 2026

Not Unknowable. Just Unbuilt.

How to help wealth management experience a proper technology revolution

Jud Mackrill • Jul 6, 2026

No Room for Sleep

The industry's been told to take the summer off for 250 years. This summer may be very different.

Jud Mackrill • Jun 29, 2026

The RIA Growth Problem Nobody Wants to Name

Ben Carlson on the Pod, Milemarker Teaches Advisors About the Power of APIs in the AI Era and more

Jud Mackrill • Jun 20, 2026

No One Should Care More Than You

The present/future of wealth management hinges on how much we care and how we deliver

Jud Mackrill • Jun 15, 2026

Tenants, Not Landlords

2X Wealthie Nominations, Pershing INSITE Recap & A Look at How to Instill Freedom in Your Firm

Jud Mackrill • Jun 6, 2026

Reduced By

The Next Wave of Leadership at Envestnet, MCP for RIA's Made Simple Webinars & More

Jud Mackrill • Jun 1, 2026

The Spirit of Commencement & How It Can Transform Your Firm

Embracing AI for Your Firm & Behind the Scenes of MCF Advisors

Jud Mackrill • May 18, 2026

The Era of Acceleration

OnePoint BFG Wealth Partners & How MCP's Are Changing the Wealth Landscape

Jud Mackrill • May 9, 2026

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