The Connected Advisor 
The Rising Tide 
Diversifying Wealth Management With Property and Casualty Insurance
Episode 059: On this week’s episode of The Connected Advisor, I talk with Jeff Casey, President and Partner at CG Financial Services.
CG Financial’s expansion into property and casualty insurance is a unique strategy in the advisory space. While many firms focus on core expertise, CG Financial has ventured into new territories, taking advantage of its internal expertise. Its proactive use of EOS (Entrepreneurial Operating System), diversification into new business lines, and commitment to technological excellence set the bar for strategic growth and leadership.
As a Founding Partner and Senior Financial Advisor, Jeff has been a pillar of CG Financial’s foundation, specializing in comprehensive wealth management, executive compensation, and corporate retirement plans. He works to build and implement business strategies across the four divisions of CG Financial Services: Individual Wealth Management, Business Services, CG Advisor Network, and CG Insurance Agency.
We talked about the strategic expansion and innovation driving CG Financial’s success. He shares CG Financial’s transition to implementing EOS, its integration of property and casualty insurance into its service offering, and the importance of technology in enhancing business capabilities.
Key Takeaways
Integrating EOS (Entrepreneurial Operating System) and strategic use of technology has revolutionized CG Financial’s operations, offering greater visibility and efficiency.
Diversification into property and casualty insurance demonstrates a unique approach to enhancing client value within a financial advisory firm.
Effective leadership and investing in young talent are critical for sustainable growth and maintaining a competitive edge.
Fostering a culture of continuous improvement and strategic geographic expansion has been vital to CG Financial’s sustained growth and success.
Quotes
[23:42] – “Technology is important in the evolution of our business. We want to make sure that we can stay at the cutting edge of providing the best resources and solutions for our clients in any line of business that we offer.” ~ Jeff Casey
[24:41] – “Data warehouse is a way for us to store data securely, organize that data, and have it in a fashion that allows your team to adapt should you decide to change things in the future.” ~ Jeff Casey
[31:46] – “Every business owner has to look internally at what makes you good, what makes you great, and try to find those same qualities in the people that you’re hiring and the people that you’re developing.” ~ Jeff Casey
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Kyle Van Pelt
