How to Run a Centralized Planning Desk Like a Pro

A centralized planning desk can be a game-changer for both efficiency and collaboration. By streamlining workflows, firms can ensure greater consistency across the board while allowing advisors to focus on what matters most—building strong client relationships.

Why a Centralized Approach Works

According to Emily Millsap, Manager of Financial Planning at Avantax Wealth Management, the key to success is fostering a culture of collaboration. Instead of operating in silos, teams must work together to develop unified plans that cover all aspects of a client’s financial life.

However, this requires more than just good intentions. To truly optimize a centralized planning desk, firms must prioritize:

a. Clear communication – Ensuring that everyone is aligned on strategy and execution.
b. Well-defined processes – Standardizing workflows to improve efficiency and reduce errors.
c. Continuous improvement – Regularly refining strategies to enhance client experiences.

The Client and Advisor Advantage

By centralizing planning, firms create a more seamless experience for clients. As a result:

Clients receive comprehensive, well-coordinated financial advice.

Advisors benefit from improved team dynamics and efficiency.

Firms position themselves for long-term success in an increasingly competitive industry.

These insights are inspired by the latest episode of The Connected Advisor podcast featuring Emily Millsap, Manager of Financial Planning at Avantax Wealth Management. Dive deeper into how financial therapy transforms traditional advice. Listen to the full episode here and explore more articles in this series.