When I first entered this industry, communication looked much different than today.

I’m showing my age here, but writing lengthy emails and in-person meetings dominated most of each day.

I remember admiring a colleague who achieved the elusive “inbox zero” status before it became a status symbol.

Fast forward to today, and the evolution is staggering.

Most people won’t read a lengthy email, and in-person meetings are far more exceptional events. Thankfully, communication tools like Slack allow us to connect with others seamlessly, fostering collaboration through video, text, and voice memos.

One of my favorite and most used communication tools, Loom, allows me to screen record with audio and provides easy links to share videos within our team.

Similar to Spotify Wrapped, Loom recently sent out its end-of-year report. I was titled a Loom All-Star, creating 472 unique videos and ranking in the top 1% of all recorders.

According to their stats, I successfully eliminated 119 meetings, saved 6 hours and Loom helped refine my communication by eliminating 6700 filler words.

This personalized Loom update serves as more than just a badge of honor—it’s a fun way to summarize the evolution of communication in my world.

It leads me to a crucial question: How are you evolving in client communication?

Here are a few things to be thinking about when it comes to clear communication with your clients:

1. Understanding your clients’ preferences

Are your clients more comfortable with Teams, Zoom, or another meeting platform? While we meticulously curate technology vendors based on security and system fit, aligning with our client’s preferences is equally crucial.

2. Frequency of communication

You know your clients better than anyone, but in my experience, my clients often appreciate more frequent communication. In an age where advisors are under increasing pressure to prove their value, effective communication is a powerful tool.

3. Formality and personalization of communication

Use words that resonate with your clients, simplify complex terms, and adopt an approachable brand voice. Creating this makes our communication easily approachable.

The better we communicate, the more that we can impact others. And that is, I think, fundamentally what we’re all here for.

As we strive to impact others positively, let’s ensure our voices are heard in this interconnected world.