The Connected Advisor 
The Rising Tide 
Revolutionizing Wealth Management for Advisors and Credit Unions
Episode 056: On this week’s episode of The Connected Advisor, I talk with Mike Prior, CEO of Priority Financial Group.
With more than 25 years of experience in the securities industry, Mike helps advisors and financial institutions reach their unique goals. He is a recognized industry expert and sought-after speaker who helps financial institutions adopt and implement a best practices approach to building successful investment services programs.
We discuss revolutionizing wealth management for advisors and credit unions, and the importance of data and technology in achieving clients’ goals.
Key Takeaways
Priority Financial Group’s innovative approach to wealth management services for advisors and financial institutions sets a new standard in the industry, driving innovation and success in a competitive market.
Providing options to RIAs and financial institutions enables them to tailor their services to meet the specific needs of their clients.
The integration of technology and data analytics drives growth, streamlines operations, and enhances client relationships.
Quotes
[07:00] – “About 10 years ago, when we formed the RIA, it was to come up with a different idea, an alternative that was RIA-forward and RIA-focused. We are an RIA platform for advisors and financial institutions.” ~ Mike Prior
[08:31] – “I’ve seen a lot of really neat things happening in the fintech space. But when financial institution people see what we have related to our core platforms, they’re pretty impressed.” ~ Mike Prior
[11:37] – “We care about every single advisor, every single client. That matters to us. Every institution is a client, a friend, and a partner. We don’t have crazy growth goals; we have crazy service goals.” ~ Mike Prior
Links
University of Southern California
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Kyle Van Pelt
