The Financial Services/Wealth Technology Innovation Problem is Really a Data Problem

TL;DR Download a checklist to help you select new technology to stave off buyer’s remorse. 

Back in the “Before Times,” when we’d all head out to Orlando, San Diego, Boston or Scottsdale for conference season, you could feel the industry as a whole suck in a collective breath. The announcements were coming. Who made a new thing? Who’s going to open up new APIs? What’s the next bolt-on to our tech stack that’s going to change the way we add value to clients? 

Fresh Innovations Turn Our Heads

The stages were literally set for these moments. Our favorite industry reporters sat among us in the audience. We piled into hotel conference rooms because we all knew that even if we’re generally happy with where we are, nothing ever stays the same. The bar was always going to keep getting pushed higher. 

To see how the technology landscape has changed, look no further than Michael Kitces’ FinTech Map to see the industry boom.


Hope Springs Eternal

With every new announcement and every software update, we’ve held out hope that we’d finally be able to reach efficient processes or to differentiate ourselves from the competition. But deep down, even as we signed agreements, we have always known that arriving at nirvana wasn’t likely.


Here’s a typical tech selection process


Acknowledge a pressing problem  


Sit in on demos and comparison shop


Select new technology


Begin implementation


Wince, as internal processes get clunkier


Watch as the tech doesn’t reach full adoption across the firm


See data get stuck into a new silo


Look for new solution

 This isn’t ideal and it doesn’t have to be the norm.

Here is a helpful guide for you to reference as conferences begin to pop back up on our calendars, even if there’s no air travel required.


Author avatar
Kim Mackrill
Elevating client experiences for financial advisors and fintech. CMO at Milemarker. Winner, XYPN Fintech Competition, Winner Fuse Best Advisor Innovation.
Milemarker HQ
120 West Trinity Place
Decatur, GA 30030
+1 (404) 549-6395

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