This week, I’m in rainy Atlanta.
It certainly feels like we have changed gears in the Southeast, as you can now pair a hoodie or a sweater with the pumpkin-spiced beverage you’ve been sipping since Labor Day and not break into a sweat.
So many of my days are spent talking with the leaders in this space who are working to shape their firms into something far more remarkable and scalable than they are today. It’s inspiring to hear them cast the vision for the future. It still feels like spring in our industry.
Here is this week’s Connected Advisor.
The Future is a Synthesis – Finding a Framework for Your Advisor Technology
Managing Technology in an RIA – Kyle Wesley 🎧
Achieving Organic Growth for Your Firm in 2024 – Milemarker’s Innovation Office Hours
Loom joining Atlassian
Milemarker on the Road
Let’s get into it.
The Future is a Synthesis — Finding a Framework for Your Advisor Technology
Greetings from the simulation. Just kidding.
We are very much not in a simulation.
But, I think we might just be in a synthesis.
As easy as it is to wish that your firm can achieve your vision with a couple of software choices, more and more advisory firms are changing their posture on technology.
Ten years ago, firms were jumping into CRMs and starting to build their data around Salesforce, Redtail, MS Dynamics, Junxure, and others.
Those days gave way to new tools that advisors began moving between as they seek to provide more advanced client services and analysis.
While some technologies are moving toward a most-in-one or all-in-one strategy, firms with any level of complexity are finding significant limitations in choosing any particular platform.
Even in investment management and TAMPS, more and more firms aren’t exclusive to a singular provider, mixing usage of Envestnet, Orion, SmartX and others inside their firms. It’s not uncommon for the firms we serve to be working across investment desks to serve the unique needs of their clients.
Let’s also throw alternatives, direct indexing, and held-away asset management into this equation, to think about just how complex it really is.
The next wave of innovative firms faces a new reality.
Synthesize or die.
Maybe that’s a bit too severe, but your ability to make forward momentum and focus on increasing profitability, advisor efficiency, client value add and scale generally go right out the window if you aren’t mastering your software solutions.
The Critical Path to Synthesis
How do we rethink the advisor technology stack?
A growing number of firms are adopting a new way of evaluating the nuances of technology. Instead of creating pass/fail results for each piece of their stack, there is a desire to solution toward using the strengths of each software, to piecemeal what’s viable and create workflows around what seems unsolvable.
Thankfully, that which is unsolvable is shrinking. Once you begin to gather data from the various systems and synthesize it into one view that delivers the operational insight, compliance detail, and more needed to run efficiently — you don’t have to login to all of the your different systems.
Synthesizing data allows you to choose which pieces of information genuinely matter for your executive team, advisors and operations teams to drive value not just to the bottom line, but ultimately to the clients you serve.
Screenshots and Sharpies
One of the best exercises to begin your own synthesis project is for a non-technical leader to print out each primary screen your advisors interact with weekly. Then interview your advisors to get a sense of what matters to them, what’s missing, and hear how they wish they could work.
Use a sharpie, highlighter, or your preferred pen and start to circle, underline, and note the data points that are must-haves, nice-to-haves or not necessary at all.
You will likely find some exciting surprises.
You may also gain some critical insight into the non-industry-specific information that should be part of this conversation. Unlocking this information will help you solidify your unique firm identity.
Your Synthesis Scrapbook
Using your findings, hand draw or use Keynote, Slides or PowerPoint to sketch out the views and workflows your team wishes they had.
Ask yourself what the best delivery mechanism should be and how you can deliver the most value.
Perhaps your advisors won’t log in to something, but they would love an email daily.
Or maybe your internal ops team is back in the office and they could really benefit from a large dashboard they can all see that highlights crucial data that helps them understand queues, service demands, and daily priorities.
Being able to synthesize your technology will make this (and so many other possibilities) a reality.
What is your synthesized view of the future?
How are you taking steps to make the most of your technology and systems?
On the Pod
Managing Technology in an RIA with Kyle Wesley
Episode 015: On this week’s episode of Milemarker’s Connected Podcast, Kyle talks with Kyle Wesley, Chief Digital Officer at Bleakley Financial Group.
Their conversation focuses on the challenges of managing a firm, the importance of integration in your tech stack, and the industry’s future.
Here are a few key takeaways:
Providing a comprehensive infrastructure for advisors allows them to focus on client service and growth.
Integration is a key challenge in managing a technology stack, and Bleakley prioritizes seamless integration between platforms.
The industry’s future lies in a centralized data warehouse and a user interface that combines all the necessary tools and information.
The episode is available now on your favorite podcast platform and a video version on YouTube. While there, please don’t forget to Download, Like, and Subscribe.
Achieving Organic Growth for Your Firm in 2024 – Milemarker’s Innovation Office Hours
You’re invited to an exclusive online event on November 1st at 1 pm EST: Milemarker’s Innovation Office Hours. I’ll be joining Kyle and guest John Wernz, Executive in Residence at Great Hill Partners, to answer your top questions about the complexities of innovation, technology adoption, and strategic planning in the wealth management industry. This session will have a particular focus on Organic Growth Strategies for 2024.
Event details:
Date: Wednesday, November 1, 2023
Time: 1 pm – 2 pm EST
Location: Click here to register.
When you register, you’ll be prompted to list your top three questions for us. Any and all questions are welcome. We’ll get to as many of them as we can in the hour.
Loom joining Atlassian
Yesterday, Atlassian announced that they will be acquiring Loom, one of my essential work tools. I have found that Loom is often the most effective workflow solutions when I want to communicate clearly.
Exciting news today. @loom is joining @Atlassian.
The company has entered a definitive agreement for Atlassian to acquire Loom for $975m.
25 million users.
1.5 billion minutes recorded.
1.8 million workplaces.
8 wonderful years in the making.
— Shahed Khan (@_shahedk)
Oct 12, 2023
Congrats to Loom, and I look forward to continuing to give my team clear thoughts via their tools.
Milemarker on the Road
Catch our team on the road at the following events or cities:
October 17 – Cleveland, OH
October 23 – St. Louis, MO
October 24-26 – Philadelphia, PA, Schwab IMPACT
November 16 – Baltimore, MD
If you’re in any of those cities and want to arrange a meeting time, reply to this email, and we’ll get something on the calendar.
_________________
Enjoy your weekend! See you next week.
Written by Jud Mackrill
Edited by Amy Simpson and Kim Mackrill
