The ‘Goldilocks’ Size: Scaling RIAs Without Losing Client-Centricity

Scaling an RIA without losing client-centricity requires a delicate balance. If a firm grows too fast, it risks losing the personal touch that sets it apart. On the other hand, staying too small may mean lacking the resources needed to compete effectively. For long-term success, firms must find the right size—one that allows for growth while maintaining a strong client-first approach.

According to Thomas Carroll, CEO & President of Homrich Berg, the key to scaling an RIA without losing client-centricity is achieving the “Goldilocks” size—a firm that is big enough to invest in technology, scale operations, and offer sophisticated services, yet small enough to remain agile and maintain deep client relationships.

Firms that expand thoughtfully can enjoy the benefits of growth without sacrificing the client-first culture that built their success. Homrich Berg has mastered this approach, maintaining its high-touch service model while broadening its capabilities.

How RIAs Can Scale Without Losing Their Edge

Expand with intention – Growth should enhance, not dilute, the client experience.
Leverage technology wisely – The right tools improve efficiency while keeping relationships strong.
Maintain a client-first culture – Even as you scale, personalized service should remain a top priority.
Stay nimble and adaptable – Flexibility is key to navigating industry shifts while meeting client needs.

By staying in the “Goldilocks” zone, RIAs can offer best-in-class services without losing the qualities that make them unique.

These insights are inspired by the latest episode of The Connected Advisor podcast featuring Thomas Carroll, CEO & President of Homrich Berg. Dive deeper into the importance of succession planning for RIAs. Listen to the full episode here and explore more articles in this series.