The Role of Podcasting in Financial Advisory Growth

If Scott Hanson had a secret weapon for building Allworth Financial, it wouldn’t be a marketing gimmick or a flashy campaign—it’d be his podcast. Podcasting for financial advisors can be an incredibly effective tool in building a loyal client base.

For nearly 30 years, Money Matters has been one of the longest-running financial radio shows in the country. And that’s no accident.

Why Podcasting Works for Financial Advisors

Podcasting creates something most marketing strategies struggle to deliver: trust.

When someone tunes in to your voice week after week, they begin to feel like they know you. You become a consistent, familiar presence in their life—even if you’ve never met.

So when that listener finally needs financial advice?
You’re the first person they call.

It’s Not About Going Viral

The value of podcasting isn’t instant fame. It’s in long-term relationship building.

It’s about becoming the voice people turn to in times of uncertainty or when planning their financial future. In a noisy digital world, a podcast cuts through the clutter with authentic, personal content.

Advisors: This is Your Content Opportunity

If you’re a financial advisor and you’re not using audio, video, or written content to build relationships at scale, you’re missing a massive opportunity.

Podcasting is one of the most effective ways to:

• Establish credibility
• Build trust with potential clients
• Stay top-of-mind for long sales cycles
• Share your philosophy without a hard sell

Scott Hanson’s decades of success prove it:
Podcasting isn’t just a platform—it’s a growth strategy.

These insights are inspired by The Connected Advisor podcast featuring Scott Hanson, Co-Founder and Vice Chair at Allworth Financial. Listen to the full episode here and explore more articles in this series.