Episode 036: On this week’s episode of The Connected Advisor, I talk with John Barrows, Founder and CEO of JB Sales. John has a wealth of experience in all aspects of business and sales, from making 400 dials a week to leading a self-funded team from startup through acquisition, starting his own business, and now working with some of the world’s fastest-growing and most dynamic companies. He believes that, when done right, sales is one of the greatest professions in the world, but when done wrong, it’s one of the worst.
John talks about bringing rainmakers back to the financial services industry. We delve into the challenges sales professionals face and the need for a strong work ethic to succeed. John emphasizes the value of having a plan, working hard, and consistently adding value to clients. He also shares practical tips on how to cut through the noise, build a personal brand, and leverage AI in sales and marketing.
Key takeaways from this episode:
In sales, having a strong work ethic is crucial for success. Sales professionals need to put in the effort and have a clear plan to achieve their goals.
Building a personal brand requires consistently adding value to your audience.
To cut through the noise, sales professionals should have a reason for every client interaction.
AI can be a valuable tool in sales and marketing, but it should augment the advisor’s role rather than replace it. Sales professionals can leverage AI to curate content, stay updated on industry trends, and provide personalized insights to clients.
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Kyle Van Pelt
