Episode 041: In this episode of The Connected Advisor, I talk with Melissa Bouchillon, Managing Partner at Sound View Wealth Advisors. With a background in psychology and education, she brings a different perspective to the financial advisory industry. In addition to her passion for helping her clients, she is on the board of organizations near and dear to her heart, including the Landings Military Relief Fund, Marshes of Skidaway Island, and the Savannah Music Festival. 

We talk about her unique approach to marketing in financial advisory. She shares how her background in psychology and education has helped her as a financial advisor. Melissa highlights the significance of simplifying complex financial concepts for clients and the role of technology in driving efficiency and enhancing client experiences. 

Key Takeaways

Simplifying complex financial concepts is crucial for effective communication and client understanding.

Building trust and rapport with clients requires active listening and understanding their unique goals and experiences.

Using technology can enhance client experiences and improve decision-making.

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Kyle Van Pelt