How SEIA Empowers Advisors to Succeed

https://open.spotify.com/episode/5OWL0HYZr6gM162nBRr5zO

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Episode 115: On this week’s episode of Next Mile, I sit down with Matt Matrisian, President of Signature Estate & Investment Advisors (SEIA). Matt is a pioneer in transforming the delivery of financial advice. His career has focused on simplifying the financial services industry, supporting its evolution, and enhancing the value to advisors. He believes the best investment outcomes begin with advisor-centric tools and capabilities that wrap around investors’ needs.

We discuss how SEIA has built a platform that enables advisors to thrive. From transitioning independent contractors to equity partners to driving double-digit organic growth, Matt shares how the firm empowers advisors with infrastructure, flexibility, and support. He also talks about the race for talent in the industry and how firms should develop the next generation of advisors to sustain future growth.

Key Takeaways

Growth requires structure, not just ambition. Success stems from clear systems—shared equity, technology, and culture—that give advisors both autonomy and stability.

Outsourcing drives exponential growth. Advisors who outsource investment management and back-office operations free up valuable time to focus on relationships, growth, and client experience.

Know your “why” behind growth. Growth isn’t about chasing numbers. It’s about serving more families who need financial guidance, while creating space for advisors to live fuller lives.

Invest in G2 and G3 talent. To ensure long-term sustainability, firms must have a structured career ladder and a pathway for young talent to grow, get licensed, and eventually become equity partners. Actively recruiting and nurturing the next generation is essential in the industry’s “race for talent.”

Quotes

“I envision SEIA as always being a dual affiliation model. We will always have W-2 and 1099 advisors. We want to give the best of both worlds to advisors, and how they want to affiliate with us.” ~ Matt Matrisian

“We’re seeing consolidation in the industry and advisors saying, I got into this business to work with clients and be an advisor. And maybe there’s an attractiveness, beyond just the numbers and the economics, at this stage of my career where I’m able to reduce the complexity of my life, to be able to engage with clients in the way that I want to.” ~ Matt Matrisian

“To provide that flexibility and eliminate the swivel-chair experience of advisors having to go across multiple platforms, to give them a technology platform that integrates everything and consolidates into a data lake solution, and to surface their assets regardless of the platform or investment vehicle used for advice to digest and monitor, that’s where we need to be spending our time.” ~ Matt Matrisian

Links 

Matt Matrisian on LinkedIn

Signature Estate & Investment Advisors

Raymond James

Charles Schwab

Fidelity Investments

Reverence Capital Partners

Signature Investment Advisors

Osaic

LPL Financial

AssetMark

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Kyle on LinkedIn

Jud on LinkedIn

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Kyle Van Pelt